Research Services

HMC designs reader, advertiser or market research programs that can help you reach the right decisions for your company and products.

Reader Research

• Advertising Performance
• Magazine Preference (Editorial Evaluation Studies)
• Product Preference Studies
• Reader Usage (pass along studies)
• Reader interests and needs
• . . . and more

Advertiser Research

• Market Share
• Magazine Preference and Usage
• Advertising Budget Research
• Editorial Evaluation Studies
• . . . and more

Market Research

• New Product Potential
• Advertiser Market Analysis (Segment Analysis)
• Mergers & Acquisitions
• . . . and more.

Call HMC and let us design and carry out your next research project.